Apex Adelchi Footwear Limited (AAFL), formerly Apex Footwear Limited is the leading manufacturer and exporter of leather footwear from Bangladesh to major shoe retailers in Europe, North America and Japan.
AAFL was incorporated on January 04, 1990. In the same year it went into commercial production with an installed capacity of 1000 pairs per day and 350 employees. Today the company is producing 20000 pairs of shoes per day, employing over 8000 people.
AAFL pioneered the export of value added finished products in the leather sector of Bangladesh and today exports almost 4 million pairs of shoes to 127 footwear brands and retailers in 30 countries. AAFL’s major customers include Gallus, ABC Mart and Macys in Germany, Japan and USA with projected export revenues of 100 million US dollars for 2010.
AAFL is also committed to the domestic footwear market and today has the fastest growing shoe retail network in the country, trading as Gallerie Apex. The local retail wing was established in 1997, with the vision of presenting the Bangladeshi consumers with the opportunity to experience quality leather footwear designed according to the latest market trends and technology from Europe. At the same time its product range is tailored to deliver value for money for different price segments in the local market.
The response from the local market has been phenomenal, and the company is proud to be able to provide its consumers with a wider range of products than before. While the company has earned its reputation predominantly through its men’s shoes and sandals, it has recently expanded its ladies and kids product range as well. Gallerie Apex currently has more than 146 retail outlets throughout the country in addition to over 275 authorized retail sales distributors (RSDs) to ensure nationwide coverage of its footwear.
“Gallerie Apex has recently launched the SchoolSmart and Twinkler brands in its stores to cater to the kids segment. The company is also in the process of launching a number of new brands tailored specifically for the local market. Through all its activities, AAFL is committed to productivity and quality to attain its objective of being a leading footwear manufacturer of Asia through its mission of “Honest Growth”.